Marketing & Advertising
VR Bike Brand Activation
The Challenge
Why this was hard
Banners and booths are easy to walk past. The brand wanted an activation people would stop for, play and remember, and one that left them knowing more about its business and products. The experience also had to be quick to pick up for anyone who walked up.
Our Solution
How we solved it
We built a VR bike simulation game. Players ride through a virtual world and take part in brand quizzes and mini-games along the way. Every interaction is designed around the brand, so the messaging lands while people are having fun. We also created all the 3D assets, from the bike to the environments.
IMMERSIVE RIDING, BRAND QUIZZES & MINI-GAMES turn a marketing message into a memorable experience
Technologies Used
The stack behind it
Result & Impact
What came out of it
The activation gave the brand a hands-on way to connect with its audience. It lifted customer engagement, improved the customer experience and strengthened brand identity, the kind of connection that drives business growth.
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Colombo · Singapore · Working with teams worldwide
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